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ManOfWord
02-12-2007, 11:20 AM
We are currently approaching 2007 with the desire to reach out to "John Q. Public" more through media. Right now we are airing two 30 sec radio spots. One is from our Impact Youth dept and the other is what you find here. I have not tried to do an audio link before, but I'm going to try it here. It is in mp3 format.

The audience is secular. This will air on 3 different secular radio stations which pretty much covers our listening area. I do NOT advertise on Christian stations. I'm not against it. That is just not the crowd I want to spend my advertising $$$ on right now.

new life church pastor adams 1 30.mp3 - 1.21MB (http://www.zshare.net/audio/new-life-church-pastor-adams-1-30-mp3.html)

Enjoy, and get your creative juices flowing for your church! If you have a great church, and I assume that you do, then your community needs to know about it!!!

Steadfast
02-12-2007, 11:27 AM
We are currently approaching 2007 with the desire to reach out to "John Q. Public" more through media. Right now we are airing two 30 sec radio spots. One is from our Impact Youth dept and the other is what you find here. I have not tried to do an audio link before, but I'm going to try it here. It is in mp3 format.

The audience is secular. This will air on 3 different secular radio stations which pretty much covers our listening area. I do NOT advertise on Christian stations. I'm not against it. That is just not the crowd I want to spend my advertising $$$ on right now.

new life church pastor adams 1 30.mp3 - 1.21MB (http://www.zshare.net/audio/new-life-church-pastor-adams-1-30-mp3.html)

Enjoy, and get your creative juices flowing for your church! If you have a great church, and I assume that you do, then your community needs to know about it!!!

Great! I love the fact that real thought was put into how you present the Church.

By the way... you only have one service a week?

ManOfWord
02-12-2007, 11:35 AM
Great! I love the fact that real thought was put into how you present the Church.

By the way... you only have one service a week?

Glad you liked it!!

We also have Bible Study on Wed and we have cell/home groups who meet throughout the week as well, and we have Impact Youth Sun night.

I didn't mention the other services because:

A. It would have taken too long
B. Most unchurched folk are familiar with Sunday service but not other days.

Margies3
02-12-2007, 11:40 AM
That's good MOW. Nice job.

Which radio stations are you airing this on?

ManOfWord
02-12-2007, 11:43 AM
That's good MOW. Nice job.

Which radio stations are you airing this on?


MIX 102.7 WCPZ-FM
The Coast 100.9 WMJK-FM
Sports 1450 WLEC-AM

Margies3
02-12-2007, 11:58 AM
MIX 102.7 WCPZ-FM
The Coast 100.9 WMJK-FM
Sports 1450 WLEC-AM

oh well. those are too far East for me.

You should try l0l.5 the River in Toledo. That's the "elevator music" station so you'd reach alot of people :)

ManOfWord
02-12-2007, 12:04 PM
oh well. those are too far East for me.

You should try l0l.5 the River in Toledo. That's the "elevator music" station so you'd reach alot of people :)

But, Margie, what if their "elevator" doesn't go all the way to the top? :D

Beard
02-12-2007, 12:08 PM
liked it...concise and to the point....

Margies3
02-12-2007, 12:08 PM
But, Margie, what if their "elevator" doesn't go all the way to the top? :D

Let's be honest, most people's 'elevators' don't make it all the way to the top. Well, except for mind and - ok, yours, too.

ManOfWord
02-12-2007, 03:19 PM
liked it...concise and to the point....

Thank you!

Let's be honest, most people's 'elevators' don't make it all the way to the top. Well, except for mind and - ok, yours, too.



I was just thinking the same thing!!!! Great minds, right? :D

deltaguitar
02-12-2007, 03:22 PM
Great Ad,

I am going to send this to my pastor. We have a weekly radio spot but a short ad might be a good idea.

StillStanding
02-12-2007, 03:28 PM
Glad you liked it!!

We also have Bible Study on Wed and we have cell/home groups who meet throughout the week as well, and we have Impact Youth Sun night.

I didn't mention the other services because:

A. It would have taken too long
B. Most unchurched folk are familiar with Sunday service but not other days.

Very smart! They'll find out about the other services and ministries once they set foot in the door. One of the secrets to successful advertising is to only give away enough info to get them to call or visit. Leave them wanting more info!

Blubayou
02-12-2007, 04:52 PM
I liked the ad. The background music would appeal to all age groups. It was short and concise. I think it would peak someone's interest.

MrRight
02-12-2007, 04:52 PM
Very smart! They'll find out about the other services and ministries once they set foot in the door. One of the secrets to successful advertising is to only give away enough info to get them to call or visit. Leave them wanting more info!




Smart stuff for sure! I like this. It is GREAT!!!!

IAintMovin
02-12-2007, 04:55 PM
Glad you liked it!!

We also have Bible Study on Wed and we have cellphone groups who meet throughout the week as well, and we have Impact Youth Sun night.

I didn't mention the other services because:

A. It would have taken too long
B. Most unchurched folk are familiar with Sunday service but not other days.
What is a cellphone group??


LOL

IAintMovin
02-12-2007, 04:56 PM
BTW - good ad

The Dean
02-12-2007, 04:59 PM
Glad you liked it!!

We also have Bible Study on Wed and we have cell/home groups who meet throughout the week as well, and we have Impact Youth Sun night.

I didn't mention the other services because:

A. It would have taken too long
B. Most unchurched folk are familiar with Sunday service but not other days.

Sounds good to me!

Monkeyman
02-12-2007, 08:05 PM
Good read. Good levels. Who scripted, you or the station? Are you getting a non-profit rate? I hope you get your return on investment!!!!!!!!!

You can hear one of ours here: http://www.youthxplosion.ca/main.html

Praxeas
02-12-2007, 08:19 PM
We are currently approaching 2007 with the desire to reach out to "John Q. Public" more through media. Right now we are airing two 30 sec radio spots. One is from our Impact Youth dept and the other is what you find here. I have not tried to do an audio link before, but I'm going to try it here. It is in mp3 format.

The audience is secular. This will air on 3 different secular radio stations which pretty much covers our listening area. I do NOT advertise on Christian stations. I'm not against it. That is just not the crowd I want to spend my advertising $$$ on right now.

new life church pastor adams 1 30.mp3 - 1.21MB (http://www.zshare.net/audio/new-life-church-pastor-adams-1-30-mp3.html)

Enjoy, and get your creative juices flowing for your church! If you have a great church, and I assume that you do, then your community needs to know about it!!!
Can you tell me how much it cost?

Monkeyman
02-12-2007, 08:29 PM
Can you tell me how much it cost?
We produce, write, and record ads for 6-7$ (for non-profits) per spot.

We came up with a great idea and sold 30 MINUTE spots to some local churches
and we even edited it for them.

We also started a program called "Powerpoint" where pastors of all churches came in and I recorded their 5 minute sermon and then I found an appropriate song to tie in with what they talked about. We gave every church in town a list
of who would speak for the following year...our listeners LOVED it. We also gave the church of the week a plug (location, times of services, and special events)
If this is an idea that appeals to you, go and talk to your local station's program director.

ManOfWord
02-12-2007, 08:38 PM
Good read. Good levels. Who scripted, you or the station? Are you getting a non-profit rate? I hope you get your return on investment!!!!!!!!!

You can hear one of ours here: http://www.youthxplosion.ca/main.html

Nice spot!!! I like that one as well! That's the way it ought to be done.

I scripted the ad myself and nailed it in one take. They put the music behind and did exactly what I wanted them to.

Can you tell me how much it cost?

Commercial cost to record was nothing. The stations were running a special so we actually got each spot for about $3. That is an incredible deal. Also, one of the ad reps is the mother of our Youth pastor, so she lets me know when they have really good deals.

Praxeas
02-12-2007, 08:46 PM
We produce, write, and record ads for 6-7$ (for non-profits) per spot.

We came up with a great idea and sold 30 MINUTE spots to some local churches
and we even edited it for them.

We also started a program called "Powerpoint" where pastors of all churches came in and I recorded their 5 minute sermon and then I found an appropriate song to tie in with what they talked about. We gave every church in town a list
of who would speak for the following year...our listeners LOVED it. We also gave the church of the week a plug (location, times of services, and special events)
If this is an idea that appeals to you, go and talk to your local station's program director.
How much is a spot though usually?

Praxeas
02-12-2007, 08:47 PM
Nice spot!!! I like that one as well! That's the way it ought to be done.

I scripted the ad myself and nailed it in one take. They put the music behind and did exactly what I wanted them to.



Commercial cost to record was nothing. The stations were running a special so we actually got each spot for about $3. That is an incredible deal. Also, one of the ad reps is the mother of our Youth pastor, so she lets me know when they have really good deals.
That IS cheap.....hmmmm..anyone know what an average might be when there is not a great deal?

ManOfWord
02-12-2007, 08:53 PM
That IS cheap.....hmmmm..anyone know what an average might be when there is not a great deal?

I have paid $10 before on a Christian station. I normally only buy when it is a good deal or negotiate a good deal.

I used to be a purchasing executive, so I LOVE to negotiate!!! (it's fun to me)

Monkeyman
02-12-2007, 08:54 PM
How much is a spot though usually?
A regular 30 second spot for a business runs from 9-15 dollars per time aired. Business will usually buy a month's worth of ad time at a cost from 600-1200 dollars depending on how many times it is aired and the time of day.

It is different pricing for churches.

Also the more you get involved with your station the more they are willing to cut you some breaks. So here is what you do...have some folks volunteer for a radio event...let them "rent" your auditorium for a concert...get someone from your church on their staff...befriend their management...host a "thank-you" lunch for them for bringing Christian music to your area.

Then...you have an ally in your mission to reach your city.

Monkeyman
02-12-2007, 08:56 PM
I have paid $10 before on a Christian station. I normally only buy when it is a good deal or negotiate a good deal.

I used to be a purchasing executive, so I LOVE to negotiate!!! (it's fun to me)
You got a deal by either of two ways....
1. You have done some things that I posted above.
2. The station isn't worth their salt and they are giving away the farm to try and keep up with their competitor.

I feel it is probably the first reason.

ManOfWord
02-12-2007, 09:10 PM
You got a deal by either of two ways....
1. You have done some things that I posted above.
2. The station isn't worth their salt and they are giving away the farm to try and keep up with their competitor.

I feel it is probably the first reason.

You're right, it's #1.

This is a Clear Channel Communications network of three local stations so we can run on all of them. They each have a different demographic so we get quite a wide play and they pretty much have the radio market sowed up in our area.

freeatlast
02-13-2007, 06:56 AM
It would appeal to me if I was in your area John and thinking of finding a church.

What a wonderful method of outreach to the community.....thank God you did not put video with your audio invite...that would have been just sinful.

Vote for R6 in Tampa...let the campaign begin.

Ronzo
02-13-2007, 07:12 AM
Like the spot, MOW. Good focus.