[scotty]

Originally Posted by bishoph

Your too funny......lol.

Not so sure it is a knock out punch!

The truth is, there are times that TV advertising works, (Your church is a good example) this is not, however, the statistical norm. Again this is not my opinion, it is soundly based on the research of respected church growth analysts such as Barna and company. (His research indicates that less than 1% of people attending any kind of religious institution are there directly or indirectly from TV.) We can all find someone that it works for, however, you cannot build a case on a very small sampling of churches, you must use the law of averages wisely.

For every 1 church you can find that it works for, the research/statistics will show 10 that it did not work for. Incidentally, advertising for a business does have a completely different set of statistics. I do not know if there have been any correlation studies done to see why it is effective for businesses and not for churches.

Impressive, didn't think anyone actually studied such data. You are correct. And so I will add, the number one media tool for the church is that very thing we are tapping on. A study poll of Ark, La, and Tx churches showed that 70% of those not already affiliated with a church will visit a churches website before going.