Quote:
Originally Posted by Brother David
There is an article that caught my attention in the Winter/Spring 2010 edition of CLC's magazine The Cross. It's a brief essay which I have posted as JPG images below.
In the article, the author compares the "Apostolic Brand" (without actually using that phrase) with the very successful Coca-Cola brand. You can read the article for yourself in less than a few quick minutes.
If you have a hard time reading the text from the pop ups here on AFF, right click the images and download them to your desktop (RIGHT CLICK -> SAVE AS...). You can then use whatever image viewing program you have locally to enlarge the images. I believe the resolutions are sufficient to be enlarged to just about any reasonable need.
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Read it. While interesting, the premise of comparing Coke/New Coke to Apostolic holiness standards is blatantly false, or maybe it isn't so much false as it is TRUE, meaning it is nothing but a marketing gimmick. A brand that people are used to and lose all compass direction when it is taken away. Take 1950's fashions clothing fashions and
stick with it ad infinitum. We now realize that when you remove ancient landmarks, aka, 1950's holiness fashions, we find that for many the emperor has no cloths since their entire faith is based on it. "How CAN I be saved if I cut my hair or own a television?" is the underlying thought of many. So yes, there
would be a huge falling out of those who have no foundational base for their Christianity.