Fudge was on target and on point with what he wrote. The title was on target as well. Fudge did not say the blood was not preached by all. He brought out a particular view from particular folks and addressed an issue that needed and still needs to be addressed from time to time. We have addressed it here on this forum as well and when the subject comes up, people storm off and walk away without intelligent dialogue!
Some DO preach Christianity without the cross and some DO put more emphasis on Jesus' name than they do on Jesus' person.
I talked to Fudge as well and was interviewed by him and cited in his book. I have "In Jesus' Name." I just have not waded into it yet. I am anticipating a good read.