Interesting article on the need for Apostolic TV..

[BoredOutOfMyMind]

Originally Posted by Chewy

Sounds like you are more worried about your reputation than exhausting all means to communicate the Gospel.

If it lead ONE person to Jesus wouldn't it be worth it? If it lead or compelled someone to tell someone else or lead them to the Lord, wouldn't it be worth it?

What is the worth of one soul? Can you be so sure it won't be effective to reach that ONE soul?

I think your post characterizes the entire mentality of reputation above all things, including souls.

This strawman would hold credulance more so if those on TV were having sweeping numbers due to TV alone as outreach.

Even business marketing will tell you the best form of growth is one-on-one referrals. TV is expensive and about as effective as direct maill 1 % of saturation.

[QUOTE]

Originally Posted by BoredOutOfMyMind

This strawman would hold credulance more so if those on TV were having sweeping numbers due to TV alone as outreach.

A good sales campaign always has support from various segments of the enterprise. The marketing segment alone cannot make for a successful enterprise. That is pretty much a given.

Even business marketing will tell you the best form of growth is one-on-one referrals. TV is expensive and about as effective as direct maill 1 % of saturation.

T.V. is expensive but I never of Swaggart or even Bishop Fulton Sheen paying for it out of their own bank account. Viewers heaped money upon them as they are now doing upon Paul and Jan Crotch. Drunks will send in money to support it as will people who will never go to church...regardless.

But as far as the one-on-one marketing campaign is concerned, I would agree with you. But, so far as I know, there is not an Apostolic denomination that is conducting a one-on-one campaign except the Mormons and the Jehovah Witnesses...and they are not Apostolic. Perhaps your church is conducting a successful one-on-one campaign?

In regards to the statistics that you quoted about direct mail vs t.v. saturation, this is a statistic that I would keep to myself, careful to not let that number get out, if I were against t.v. promotion. That one percent is a powerfully compelling argument FOR t.v. World population is 5 + billion souls. One percent of that would be enough to make a couple of angels rejoice over their salvation.

I once visited with a Lutheran pastor that I knew when he first moved to Houston to begin a church. Now, only a few years later on this certain visit, he told me that he now had more than two thousand members and a nice new sanctuary and a school too. I marveled that he had accomplished so much in about ten or twelve years. I asked him how did he do it? He explained that he had received a Parish from his denomination to work with only a very few people to work with in the beginning. He then got those automatic telephone dialing machines that called people all day long up until 9:00 PM with a message. He had several of those things working day and night, seven days. At some point, his congregation built up high enough to reach critical mass. From there, things sort of took off. At the time of the visit, he no longer had the automatic telephone dialing machines.

I don't know if that would work today since people have become so resistant to those dumb machines calling you just about the time you sit down to eat or go to the bathroom. But, television is still the most powerful marketing device ever invented. At least, people can elect to turn those things on or off at will.

[NLYP]

Originally Posted by BoredOutOfMyMind

This strawman would hold credulance more so if those on TV were having sweeping numbers due to TV alone as outreach.

Even business marketing will tell you the best form of growth is one-on-one referrals. TV is expensive and about as effective as direct maill 1 % of saturation.

Hate to burst your bubble Boom...but you cant argue with facts...so here is facts..

in 2006 we spent 30,000 in funeral home commercials that were professionally done by MKJ Marketing and here were our results..
We gained 18 funerals last year and THE most given reason for using us was "We saw your lovely family on your tv ads."
So BOOM...it increased my call volume by 18 and my $$$ by 126,000.


Imagine if just ONE soul says...we are here because we saw your ad.
I say its worth every penny and even the fuss the Cons are kicking up!!!!

It all boils down to this question...HOW valuable is a soul?????????

I cannot believe we are even voting on such a stupid question!

[BoredOutOfMyMind]

Originally Posted by NLYP

Hate to burst your bubble Boom...but you cant argue with facts...so here is facts..

in 2006 we spent 30,000 in funeral home commercials that were professionally done by MKJ Marketing and here were our results..
We gained 18 funerals last year and THE most given reason for using us was "We saw your lovely family on your tv ads."
So BOOM...it increased my call volume by 18 and my $$$ by 126,000.


Imagine if just ONE soul says...we are here because we saw your ad.
I say its worth every penny and even the fuss the Cons are kicking up!!!!

It all boils down to this question...HOW valuable is a soul?????????

I cannot believe we are even voting on such a stupid question!

Tell me how this related to a church at all?

Tell me how the Articles of Faith you agree to bi-annually. (I think it is this year we all sign new cards) tell me how the AOF can allow a man to have a TV when the bylaws say the man cannot.

Great news on the business. Still no ALJC churches of 10000 I have heard of. The only one I heard of was the one in Tennessee using Limos to pick up people including Sunday school kids in.



How many churches even attempt a Radio Ad costing $1000 either?

[NLYP]

Originally Posted by BoredOutOfMyMind

Tell me how this related to a church at all?

Tell me how the Articles of Faith you agree to bi-annually. (I think it is this year we all sign new cards) tell me how the AOF can allow a man to have a TV when the bylaws say the man cannot.

Great news on the business. Still no ALJC churches of 10000 I have heard of. The only one I heard of was the one in Tennessee using Limos to pick up people including Sunday school kids in.



How many churches even attempt a Radio Ad costing $1000 either?

As a DS told me.....the Articles of Faith are the acts 2 new birth messagge.

[NLYP]

Originally Posted by BoredOutOfMyMind

Tell me how this related to a church at all?

Tell me how the Articles of Faith you agree to bi-annually. (I think it is this year we all sign new cards) tell me how the AOF can allow a man to have a TV when the bylaws say the man cannot.

Great news on the business. Still no ALJC churches of 10000 I have heard of. The only one I heard of was the one in Tennessee using Limos to pick up people including Sunday school kids in.



How many churches even attempt a Radio Ad costing $1000 either?

And once again you prove that the AS was a sham and a slam on the spirit of our merger!

As far as the ALJC goes......They also have had TV and maintained "holiness".
MOST of the guys think TV will take away from holiness.
Not a good idea on your part to use the ALJC as an example of why NOT to have tv.

I will be among the many hundreds that will sign my card.......and the rest is history.

[BoredOutOfMyMind]

Originally Posted by NLYP

And once again you prove that the AS was a sham and a slam on the spirit of our merger!

As far as the ALJC goes......They also have had TV and maintained "holiness".
MOST of the guys think TV will take away from holiness.
Not a good idea on your part to use the ALJC as an example of why NOT to have tv.

I will be among the many hundreds that will sign my card.......and the rest is history.

Your pretense is that this is all you need to win the world.

I hope you prove us wrong by this time next year, if but for the sake of millions lost. I know I could give thousands to a Bible School over seas and know that for every xx dollars, a soul is won over there. WITHOUT a TV.

I see the AOG in the 60's and the PAW in the 70's showed once TV was let loose, it was all downhill.

If you actually feel you can have Hollywood in your home, maybe you did not remember reading the manual. My District gave me a lengthy involved app where I had to tell Section, Verse, and Paragraph where Ministers are Forbidden to have Television in their homes. I never shirked at saying I still believe that to be true today. I do not have to send in a letter of denial or answer for what is in my home. I can tell you what is NOT there.

[Hoovie]

Originally Posted by NLYP

Hate to burst your bubble Boom...but you cant argue with facts...so here is facts..

in 2006 we spent 30,000 in funeral home commercials that were professionally done by MKJ Marketing and here were our results..
We gained 18 funerals last year and THE most given reason for using us was "We saw your lovely family on your tv ads."
So BOOM...it increased my call volume by 18 and my $$$ by 126,000.


Imagine if just ONE soul says...we are here because we saw your ad.
I say its worth every penny and even the fuss the Cons are kicking up!!!!

It all boils down to this question...HOW valuable is a soul?????????

I cannot believe we are even voting on such a stupid question!

Dan, thanks for sharing these numbers. Is the $30,000.00 increase in advertising a good buy when only realizing a gross increase of $126,000.00?

In my business I try to keep the advertising budget at about 6-8% of gross. I am just curious and realize the nature of business and overhead dictates different strategies.

On the issue of the thread I agree, it is, or rather should be, a non-issue.

Steve

[NLYP]

Originally Posted by Stephen Hoover

Dan, thanks for sharing these numbers. Is the $30,000.00 increase in advertising a good buy when only realizing a gross increase of $126,000.00?

In my business I try to keep the advertising budget at about 6-8% of gross. I am just curious and realize the nature of business and overhead dictates different strategies.

On the issue of the thread I agree, it is, or rather should be, a non-issue.

Steve

It was an upfront production cost of 30,000.00...we run them 5 times a day on fox, cnn, lifetime and discovery.....for 7$ per 30 second commercial.

Once the initial investment is over....its just smooth sailing.

[NLYP]

Originally Posted by NLYP

It was an upfront production cost of 30,000.00...we run them 5 times a day on fox, cnn, lifetime and discovery.....for 7$ per 30 second commercial.

Once the initial investment is over....its just smooth sailing.

BUMP for HOOVER!