It seems to me that when Jesus fed the 5000 that day, he was reaching them on the level that spoke to where they were at at that moment. He knew they wouldn't be able to hear his message if their stomach's were growling.
I seriously believe that if he were here today trying to reach the young people of our world, he would do whatever it took to reach them WHERE THEY ARE. If that means doing a program like this, that's what I think he would do. Maybe for some other kids, reaching them would involve a sports program. Or for others it might involve computer games.
Whatever it takes - you have to reach them where they are. It's a place to start. They can't grow until they've taken the initial step