Every year my company inadvertently benefits from tragic, and often preventable structural fires. Following a "believed to be" fireplace/chimney fire yesterday which resulted in a total loss, I did two media interviews and was on the front page of our Lake paper promoting hearth safety. Tomorrow I have an interview with the Lake of the Ozarks Business Journal with stated intention to be the featured business in January 2009.
While these media plugs are a welcome boost, they are bittersweet in that they are achieved through a tragedy of a third party.
Thankfully, no one was injured in this one. It is not always that way...
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