What if Starbucks Marketed Like a Church?

[CAD/JPY]

The only just cause I can see for the "nice building" is that it lends a certain credibility in the community. Its built, its not going anywhere. Kind of like the bank that you deposit your money in... it is built to show strength, character, and trust. You put your money there because you believe it will be there when you need it.

This is about the only cause I can see for the "nice building". It allows people the opportunity to find "a spiritual bank" when they need one. Hopefully our reputation will have them stop by ours first....