I went to another church yesterday, and the pastor was talking about how they had a couple of commercials that they were going to start running soon on the Family Channel and FX. This thought occurred to me as I was listening to the pastor talk, "Are these people expecting too much out of television to bring people to church?" It just seemed to me there was a lot of naivety about what television could do, in part because the people who were making the decisions about advertising really didn't have (or aren't supposed to have) a lot of experience with TV. Or maybe I'm just naive? I don't think that being on TV is going to have the kind of effect that some people expect it to have.
I wonder what you all think of this--if I'm up in the night or if I'm on to something.
(Disclaimer: I have a 27 inch one-eyed Idol of Television downstairs in my living room. However I've found that I watch far more television of the sports variety with my father at my parents' house than I watch at home.)
Excellent thoughts! Some maybe are expecting too high a return on their TV advertising budget. Either way, at least they are trying another way to reach people with the message.
The most television ads will do is give the church more exposure in the local community. More people will be able to say, "Oh, you go to the church I saw on tv." It's still going to take one on one evangelism. It might break the ice. I think we've all been there and done that when we were witnessing and someone said, "Apostolic? What's that?", or, "Apostolic Church? Where's that at?" A few people might be looking for a church and they may like the ad and visist. But it will never take the place of one on one evangelism.
Television advertising can do some good, but it can't replace other evangelism efforts.
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People who are always looking for fault,can find it easily all they have to do,is look into their mirror.
There they can find plenty of fault.
I went to another church yesterday, and the pastor was talking about how they had a couple of commercials that they were going to start running soon on the Family Channel and FX. This thought occurred to me as I was listening to the pastor talk, "Are these people expecting too much out of television to bring people to church?" It just seemed to me there was a lot of naivety about what television could do, in part because the people who were making the decisions about advertising really didn't have (or aren't supposed to have) a lot of experience with TV. Or maybe I'm just naive? I don't think that being on TV is going to have the kind of effect that some people expect it to have.
I wonder what you all think of this--if I'm up in the night or if I'm on to something.
(Disclaimer: I have a 27 inch one-eyed Idol of Television downstairs in my living room. However I've found that I watch far more television of the sports variety with my father at my parents' house than I watch at home.)
TV advertising has a great effect on everything from upcoming shows to what to buy for Christmas, to what detergent is better than another, and even prescription medications are advertised.
There are also lots of churches from various religions that advertise. If it didn't work, it would seem to me that they would have quit a long time ago.
And in this day and age, TV is more effective at communication than radio (except in the UPC).
TV is just a medium for advertising. It's no different at being effective than radio, newspaper, or a billboard.
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I've gone and done it now! I'm on Facebook!!!
It is a tool to get the word out. But personal evangelism wins souls. TV can be a means to get the church in front of the community. I wouldn't expect more than that.
It is a tool to get the word out. But personal evangelism wins souls. TV can be a means to get the church in front of the community. I wouldn't expect more than that.
You are correct. It's no different than radio, internet, or billboard evangelism. It's just a tool to reach out to others, but when you take them by the hand, that's where personal evangelism comes in.
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I've gone and done it now! I'm on Facebook!!!
You are correct. It's no different than radio, internet, or billboard evangelism. It's just a tool to reach out to others, but when you take them by the hand, that's where personal evangelism comes in.
Programs for Evangelism seldom work.
I remember the McLain's and USAToday ads for Pentecost Sunday being decried as too expensive and so the whole Pentecost Sunday program seems to have been killed.
The UPCI does a very poor job on evangelism. Even training in personal evangelism is very sparse at best.
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I have no issues with TV per se, but.. Dollar for dollar, television is probably one of the least cost-effective ways of reaching the community.
If churches have this idea that running ads on TV will cause a significant spike in church attendance numbers, they're probably going to be in for a rude awakening.
Still, I think overall it could be a good thing, in terms of putting the apostolic church out in the public eye. Its still amazing to me how many adults out there have no idea what "Apostolic" even means. Its really time for us to move out of he shadows. If TV helps the Apostolic movement to move from the side alleys onto Main Street (as far as public awareness of us) that could well bear positive fruit in the long run.
__________________ http://endtimeobserver.blogspot.com
Daniel 12:3 And those who are wise shall shine like the brightness of the firmament; and those who turn many to righteousness, like the stars for ever.
I went to another church yesterday, and the pastor was talking about how they had a couple of commercials that they were going to start running soon on the Family Channel and FX. This thought occurred to me as I was listening to the pastor talk, "Are these people expecting too much out of television to bring people to church?" It just seemed to me there was a lot of naivety about what television could do, in part because the people who were making the decisions about advertising really didn't have (or aren't supposed to have) a lot of experience with TV. Or maybe I'm just naive? I don't think that being on TV is going to have the kind of effect that some people expect it to have.
I wonder what you all think of this--if I'm up in the night or if I'm on to something.
(Disclaimer: I have a 27 inch one-eyed Idol of Television downstairs in my living room. However I've found that I watch far more television of the sports variety with my father at my parents' house than I watch at home.)
If you had gone to that church and they announced that they were about to put a couple of billboards up in their city, would you have started a post, asking the question if they were expecting too much from billboard advertising?
When you call the TV advertising company in my city, they ask questions like: who are you trying to reach, women, men, kids or families? what is the point you are trying to get across? what goal are you trying to achieve with this add? Then they give you a couple of names of commercial producers to help you achieve that goal...
They don't have to have a lot of experience with TV to place effective commercials... I have done it and it works!!! And is actually a cheaper form of advertising in my area that billboards..
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Always put off 'till tomorrow what you should not do at all.
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