it's not: Obey Them that Rule???
it's: Obey them which have the rule over you
Heb 13:17 Obey them that have the rule over you, and submit yourselves: for they watch for your souls, as they that must give account, that they may do it with joy, and not with grief: for that is unprofitable for you.
Another way of saying: Have confidence in those that are in leadership in your life and surrender yourself to their leadership because of your confidence and trust in those leaders.
Obedience w/o confidence is of little value.