I say the verses are talking about Jesus and His God and Father, God the Father.
Who are you saying the verses, not just a snippet in the discourse, but verse 15, identifying the 'who' is that's the firstborn of every creature, and the following associated verses are talking about? Maybe we agree and just don't realize it. We've applied my view to the passage and it seems to be found lacking in your opinion, now let's apply your view and see if it fits the passage...or if it's found lacking also. Let's find out who 'him' is in the entirety of the passage. Who is the image of the invisible God and who is the 'him' in the following verses, including verse 16.
This should be an interesting discussion.
Col 1:15 Who is the image of the invisible God, the firstborn of every creature: 16 For by him were all things created, that are in heaven, and that are in earth, visible and invisible, whether they be thrones, or dominions, or principalities, or powers: all things were created by him, and for him: 17 And he is before all things, and by him all things consist. 18 And he is the head of the body, the church: who is the beginning, the firstborn from the dead; that in all things he might have the preeminence. 19 For it pleased the Father that in him should all fulness dwell; 20 And, having made peace through the blood of his cross, by him to reconcile all things unto himself; by him, I say, whether they be things in earth, or things in heaven.